Interview with Aletta Stas

Cofounder and COO of Frederique Constant

How did you design the DHB Collection?

About 7 years ago, while having a coffee with Peter at home, we discussed the question how to make our Ladies Heart Beat watches more feminine. At that moment, our Ladies Heart Beat watches had MOP dials with diamonds and a round opening at 12 o clock. "What about using Hearts?", I proposed. We went together behind the computer and drew the first Double Heart Beat Dial with our design program. This was the start of the Double Heart Beat Collection. The Double Heart represents for me the hearts of 2 people who love each other.

What does the Charity Campaign mean for you?

For me, the Charity Campaign is a way to give something back to the Community. We are lucky to be born in a country where there is a good health system, where there is help from the government when you are in need. Unfortunately in some other parts of the world it is not the case. By donating the cost of a lifesaving heart scan (US$ 50) for each Double Heart Beat watch sold, we and our customers help children who are in need. I am very happy to be able to help and hope to further develop our charity activities.

How many DHB watches do you own and how do you wear them?

During the past year, I have been wearing our Chocolate Double Heart Beat and I am looking forward to wearing our latest version: the Black Double Heartbeat. It is elegant, contemporary and classy at the same time.