Montblanc Concept Store in Sanlitun

Montblanc celebrates the opening of the brand's new and biggest Concept Store in Sanlitun, Beijing

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Published by NorMan

3846 on June 4, 2012 at 05:47 p.m..

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Summary

Montblanc celebrates the opening of the brand's new and biggest Concept Store in Sanlitun, Beijing

Montblanc Hosts International Gala Event to Celebrate the Official Opening of Montblanc’s New and Biggest Concept Store in the World

Montblanc’s flagship store in Beijing, China

With a focus on design and contemporary art, the new concept store offers a unique shopping experience to both Montblanc devotees and those new to the brand, presenting inspiring timepieces, writing instruments, fine jewellery, leather goods, accessories and limited editions in a sophisticated setting.

With an interactive journey through the store, Montblanc will bring to life its heritage, craftsmanship and pioneering spirit in more than 100 years of excellence.

VIP guests Jessica Alba, Naomi Watts, Nicolas Cage and Amber Heard

The Luxury Maison Montblanc launched its new four storey flagship store with an epic and unique celebration in the heart of Sanlitun in Beijing, China on June 1st, 2012. The innovative and imposing Montblanc concept store, being Montblanc’s biggest flagship boutique in the world, invites visitors and friends of the brand to discover the world of Montblanc’s masterpieces in an interactive and involving way.

International celebrities joining the opening event

International guests such as actors Jessica Alba, Naomi Watts, Nicolas Cage, Amber Heard and award-winning actor Maggie Cheung joined the exclusive festivity. As part of the exquisite opening concept, the illustrious guests enjoyed the presentation of the highly acclaimed Montblanc “Collection Princesse Grace de Monaco”, a superb tribute to the timeless elegance of Grace Kelly.

This was an evening enchanted by the glamour of Princess Grace

Jessica Alba wearing “Collections Princesse Grace de Montaco” Pétales de Roses motif ring and necklace as well as Pétales Entrelacés motif bracelet and earrings