MARVIN SUPERHERO

MARVIN SUPERHERO

The Superhero is a collaboration between Marvin and Fratellowatches.

Everyone needs a Superhero in their lives. For some it might be James Bond, for others a comic-strip character and for others still it may be their father or mother who becomes their Superhero. Comics are the perfect way to leave the (harsh) reality of everyday life and dream of better places or surroundings, where crime is successfully fought and where the good guys always win.

One of the Superhero watches will be auctioned for a good cause. The money raised by auctioning this timepiece will be donated to the Dutch KiKa foundation. Kika brings in funding exclusively for childhood cancer research. Research to find a total cure for cancer, pain relief and proper guidance for children (and their parents) who have to live with this terrible disease.

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Drawing its inspiration from an advert from the 1950s discovered in its archives; Marvin has created its superhero and showcases it in a fun-filled, exuberant fashion by launching an 88-piece limited edition every year.

For the very first edition of this incredible adventure, Marvin has partnered with Fratellowatches. This Malton Cushion Superhero timepiece is combined with matching cufflinks.

Marvin and Fratellowatches met each other a few times over the last couple of years during Baselworld trade shows and followed each other with great interest. The combination of an influential blog and the manufacturer of affordable luxury watches led to designing a mechanical watch with an edge, the Superhero.

Everyone needs a Superhero in their lives. For some it might be James Bond, for others a comic- strip character and for others still it may be their father or mother who becomes their Superhero. Comics are the perfect way to leave the (harsh) reality of everyday life and dream of better places or surroundings, where crime is successfully fought and where the good guys always win.

With this Superhero timepiece, your own Superhero will be by your side every day, and your Superhero will come to life every time you look at your Marvin watch.

One of the 88 Marvin Fratellowatches will be auctioned for a good cause. The money raised by auctioning this timepiece will be donated to the Dutch KiKa foundation. Kika brings in funding exclusively for childhood cancer research. Research to find a total cure for cancer, pain relief and proper guidance for children (and their parents) who have to live with this terrible disease. More information about the auction of the Superhero timepiece (the where and whens) will be made available soon.

Exclusivity will enhance affordable luxury as only 88 pieces of the ‘Superhero’ will be available and they will all feature Fratellowatches’ initials on the caseback.

Specifications on the Superhero timepiece:

The stainless steel case with PVD finish measures 42x42mm (cushion-shaped) and has a black guilloché dial with the superhero at 6 o’clock. The automatic winding movement is a Sellita SW200 and has a 38 hour power reserve. The Superhero comes on a black ‘Jack’ leather strap with red stitches and a black PVD buckle. The watch is water resistant to 50 meters (5 bar) and comes with a 2 year warranty.

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2012 limited edition with Fratellowatches

Marvin and Fratellowatches met each other a few times over the last couple of years during Baselworld trade shows and followed each other with great interest. The combination of an influential blog and the manufacturer of affordable luxury watches led to designing a mechanical watch with an edge, the Superhero.

Everyone needs a Superhero in their lives. For some it might be James Bond, for others a comic-strip character and for others still it may be their father or mother who becomes their Superhero. Comics are the perfect way to leave the (harsh) reality of everyday life and dream of better places or surroundings, where crime is successfully fought and where the good guys always win.

With this Superhero timepiece, your own Superhero will be by your side every day, and your Superhero will come to life every time you look at your Marvin watch.

Exclusivity will enhance affordable luxury as only 88 pieces of the ‘Superhero’ will be available and they will all feature Fratellowatches’ initials on the caseback.

Auction for KiKa

One of the 88 Marvin Fratellowatches will be auctioned for a good cause. The money raised by auctioning this timepiece will be donated to the Dutch KiKa foundation. Kika brings in funding exclusively for childhood cancer research. Research to find a total cure for cancer, pain relief and proper guidance for children (and their parents) who have to live with this terrible disease. More details on the auction will soon be published on http://www.fratellowatches.com

The two protagonists

Fratellowatches, the world’s first blog about watches, started early 2004. Founded by Robert-Jan Broer, a watch enthusiast from The Netherlands, it has now grown and comprises a team of editors and watch photographers who all share the same passion for watches. Their philosophy is to blog only about the watches they like best. Being able to give an independent and unbiased opinion about watches and the watch industry is essential for Fratellowatches, and it’s also the reason why the blog has an extensive number of monthly readers and followers.

Marvin, a young, 160-year-old brand, with its long history and inherent principles of passion, strong ethics, daringness and humour, is able to create daring up-to-the-minute watches combined with influences from its historical collections.

In 2002, Marvin regained its independence (between 1970 and 2002 it was owned by a luxury group and operated by an Italian group), which ensures no concessions are needed when it comes to developing and introducing new collections of timepieces. The result is the current line-up of Marvin collections and the never-ending attention to detail and finishings that is given to all its watches.

Technical details Movement:
Case Glass Dial Strap
Water resistance Guarantee
Sellita SW200, automatic, 3 hands, date, 26 jewels, 38-hour power reserve, Swiss made
42 x 42 mm cushion-shaped, black PVD-coated stainless steel Ultra-resistant, anti-reflective coated sapphire crystal Guilloché, black with red ring with the superhero
Vintage black "Jack" leather with red overstitches Black PVD-coated buckle
Width: 22/22 mm
5 ATM (50 metres, 160 feet) 2 years

Price is set at 990 Euro 1285 USD

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Reaching back into their history, Marvin has found a Superhero representing their brand. He resides in their advertising from the 1950’s and is able to handle harsh conditions from under the sea to the cosmos and including extremes of temperature. Through this venue, Marvin represented the quality of their product, gearing it toward the active man.

Marvin was quite ahead of its time in designing this campaign. During the 1950’s, watch ads set forth the attributes of a watch in a much more straightforward manner. To come up with this ad campaign was a progressive move, a bold initiative to bring attention to the brand and set it apart.

Again turning to Superheroes, Marvin is now highlighting a series of watches by launching limited editions of 88 pieces in a joint venture with Fratellowatches, a respected blog started in 2004 by watch enthusiast Robert-Jan Broer. Residing in the Netherlands, Broer has built up his blog to include talented contributors and photographers that attract a strong readership.

The first watch in the Superhero series stars a modern and burly version of a nameless Superhero, designed jointly by Marvin and Fratellowatches. (I think giving him a name would have enhanced his presence.) Dressed in a red outfit reminiscent of superman’s, he stands guard on the watch at 6 o’clock ready to fight off any evil opponents. As Marvin continues with this venture, I hope that a female Superhero will be in the mix, as many women are fans too

Through a Superhero, Marvin and Fratellowatches creatively tell the story of the brand. Comic book characters provide entertainment and a diversion from everyday life. No matter the peril from the villain—and that’s part of the fun—the Superhero always comes out on top. An apt metaphor for an independent company like Marvin who competes against large conglomerates such as Richemont and LVMH. Linde Werdelin, another independent company, has created their own comic book heroes in order to star their watches. It would be cool if Marvin went this route as well.

Malton chose their stylish cushion shaped case in stainless steel with a PVD coating measuring 42 x 42, a comfortable and modern size for men. Flip the case over and you’ll find Fratellowatches initials indicating the special project between Marvin and Broer. Along with the Superhero, the guilloche dial features a convenient 24-hour ring in Marvin red that matches the Superhero’s outfit. The band with red overstitching completes the artistic portrait. Providing energy is the able and reliable Sellita SW200 automatic movement with a 38-hour power reserve. As a cool accouterment for your Superhero watch is the option of matching cufflinks.

In a generous philanthropic gesture, Marvin (and Fratellowatches) will auction off one of the 88 watches to benefit the Dutch KiKa foundation, which funds cancer research for children and provides counseling for the children and their parents.

With Marvin and the Superhero watch, you’re not only getting a clever and unique piece but also one that offers good value. They are in an affordable price category and for the money provide great design and finish. They should appeal to both fans of comics and collectors looking for something different or starting their collection.

The watch and cufflinks set will be available from December throughout the world from a selection of retailers and from Marvin’s international e-boutique. More details on the auction will soon be available on www.fratellowatches.com.

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Swiss watchmaker Marvin announces a new watch Super Héros.

The novelty is presented in a case with dimensions 42 x 42 mm in the form of pillows, stainless steel with black PVD coating. The watch water resistant - 50 meters. The black dial is guilloche, equipped with applied Arabic numerals and hour markers in white, with three central hands coated with luminescent substance. The company logo adorns the dial at the 12 o’clock position and at the 6 o’clock position is set the image of superhero. An anti-reflective sapphire crystal closes the dial. The screw-in back cover is decorated with the logo of the watch website Fratellowatches.com.

The Super Héros watch is equipped by a Swiss automatic caliber Sellita SW200 on the 26 jewels, the frequency of the mechanism - 28,800 vibrations per hour, power reserve - 38 hours.

The model complements a black strap with red stitching, equipped with a buckle in stainless steel with black PVD.
The Super Héros watch by Marvin is released in a limited edition of 88 items.