History of Carl F. Bucherer

History of Carl F. Bucherer

Carl F. Bucherer, registered as Bucherer Montres S.A., is an independent company with over 90 years competency in the production of luxury watches. The Manufacture brand stands for uncompromising quality and esthetical products with stylish design. It combines the finest watchmaking crafts- manship with the highest jewelry competency. The name recognizes the pioneering achievements of the company’s founder of the same name, Carl Friedrich Bucherer.

The Carl F. Bucherer brand was repositioned in 2001, with the objective of giving more strategic emphasis to its manufacturing expertise, which had already been success- fully demonstrated since 1919. As the only watch brand located in Central Switzerland, Carl F. Bucherer produces and markets exclusive ladies and gents watches, thereby building the second arm of the Bucherer Group. Today, the Bucherer Group is managed by the owner-family’s. It took the Carl F. Bucherer team only a short time to develop an effective distribution network and create international consumer awareness for the brand.

Carl F. Bucherer strengthened its market position as a watch manufacturer in the premium segment with its own workshops for the development, research and production of manufacture movements, Carl F. Bucherer Technologies SA in Ste-Croix, and with the launch of its manufacture movement CFB A1000.

For further information please contact:

Carl F. Bucherer a brand of Bucherer Montres S.A.
Gabriela von Malaisé Marketing Director International
Langensandstrasse 27 CH-6002 Lucerne
Website: Carl F. Bucherer