IWC BOUTIQUE IN BRAZIL

First IWC boutique in Brazil

The IWC opened its first boutique in Sao Paulo and the first in Latin America, directly managed by the Swiss brand.

It is a great opportunity to see the collections and special editions of watches manufactured in Schaffhausen.

Located in the new JK Shopping, Iguatemi, the exclusive boutique is part of an international expansion strategy to bring customers the fascinating history of the IWC, especially its excellence in fine watchmaking translated into mechanical models which make them world-recognized complications: perpetual calendars, tourbillons, double chronographs, among many others.

The architecture of the boutique aims to highlight the beauty of the coveted watches, housing the entire collection and offering the highest quality service to its customers, such as trained staff to provide at pre-booked an "immersion" in the mechanisms and functions, materials used , history of the factory, events and environmental and social projects around the globe held by the company.

The IWC has always had discretion and loyalty to their design values​​.

Visitors to the new boutique can provide such features in the environment, since the project was designed to enhance these aspects of the brand dating back to its beginnings.

The choice of materials used in the store environment, such as brushed steel, polished wood and chrome elements and the predominance of dark colors reflect the classic understated luxury brand.

Furniture and display areas for refined finishes build a friendly atmosphere that welcomes and encourages customers to explore the real and exciting world of IWC products.

Passion for technical innovations and inventions are the fundamental values ​​on which the brand is sustained for 144 years to create watches that set new challenges and overcome the limits of imagination.

Each family of watches represents a different theme, evoking the spirit and philosophy of the IWC to create inspiring concepts for the various partners of the brand, working vigorously with issues of sustainability and environmental challenges.

Support for sports projects around the world also underlies the spectacular universe that permeates the Swiss brand.

Fans can revel in the collections IWC: Portuguese, Aquatimer, Ingenieur, Pilot, Da Vinci, Portofino, and the special editions like the releases in honor of prominent personalities.